Letterdrop - Competitor Intent

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Find Prospects Talking to Your Competitors · Letterdrop

Competitor Signals

Find contacts starting sales cycles with your competitors

For revenue teams that win against sales-led competitors

Not generic intent data. Be in the room before competitors take your customers, open opps, or new deals. We name the buyer, competitor, and cycle stage.

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Validated: on average, 1 in 3 leads is an opp

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Where should we send your analysis?

We'll tell you whether competitor monitoring will work for your business. Delivered within the hour — sometimes in as little as 15 minutes. Want to go deeper? Reply to the email or book a call and we'll walk through how we can help — then set up a sample tailored to your competitors together.

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Sample signalsCompetitors trackedCRM sync

Company

Contact

Talking to

Stage

Confidence

Ramp

Fintech · 2,400 emp

Karen L., VP Finance

◆ Adyen

Actively evaluating

High · 92%

Faire

Marketplace · 1,100 emp

James T., Head of Payments

◆ Braintree

In discovery

Medium · 68%

Whoop

Consumer · 600 emp

Ana R., CFO

◆ Checkout.com

Actively evaluating

High · 88%

Glossier

Consumer · 340 emp

Marcus B., Dir of Finance

◆ Worldpay

In discovery

Medium · 71%

Sample - this is what your weekly digest looks like. Showing 4 of 147 sample signals for stripe.com. Real data lands in your inbox after you submit above. See your real signals - book a demo →

Trusted by revenue teams at

- -

THE PROBLEM

Three blind spots your CRM never warned you about.

Your CRM doesn't give you the whole picture. You don't know who is in a sales cycle with your competitor until they're already lost. You don't know who should be in your CRM but currently isn't.

Customer

A top customer being courted

GWhat Gainsight tells you

Grant Thornton engagement healthy · NPS holding

LWhat Letterdrop sees

Director of Finance at Grant Thornton is in an early stage sales cycle with Ramp.

Open opp

An open deal under attack

SWhat Salesforce shows

Walmart Q4 · stage: Proposal · last touch 8 days ago

LWhat Letterdrop sees

Walmart's Head of People is in a late stage sales cycle with Rippling.

New buyer

A deal you're not in the room for

6What 6sense flags

OpenAI is researching your category

LWhat Letterdrop sees

Director of IT, Facilities Manager, and Procurement Lead at OpenAI are in a late stage sales cycle with Envoy.

How Letterdrop works

Che

AdyenBraintree

Tell us your competitors.

Drop in your top 3–5. We start sending you leads within 10 days. No implementation required.

We surface the contacts in your competitors' cycles.

Every day, Letterdrop names the real people talking to your competitors across your customers, open opps, and deals you're not in the room for. Each with a confidence score to prioritize.

Karen LiuVP Finance

Your team acts before it's too late.

Signals land in Salesforce, HubSpot, Clay, Slack, Apollo, Outreach, or a spreadsheet. Your AEs intercept new deals. Your CSMs defend customers. Your account team protects open opps.

Sourced from public signals + our proprietary signal graph.

WHY THIS WORKS

Intent data flags who's reading. Letterdrop names who's buying.

6sense and Bombora didn't work because they track accounts reading articles. Letterdrop works because it tracks contacts in live conversations forming with your competitors.

Cold outbound and account intent

2 of 484 convert to meetings

Leads contacted484

Meetings booked2

Ready to buy?

No way to know until the call

Few actively buying

Competitor Signal

Karen Liu

VP Finance · Walmart · talking to Rippling

Late stage

9 of 49 convert to meetings

Signals surfaced49

Meetings booked9

Ready to buy?

Already evaluating your category

Almost all of them

VALIDATED · ONE WEEK OF DATA

On average, 1 in 3 contacts we surface is already an opportunity. iAcross four test partners over one week, we sent them lead data and they cross-validated it against their own CRM. On average, 1 in 3 mapped to an active opportunity. Because they count only deals already logged in the CRM, the true rate is higher.

An open deal, a winnable closed-lost, or a renewal you could displace. All bookable now.

100%

ICP-fit prospects you're targeting

1 in 3

are live opportunities on average, up to 1 in 2

Test partner

ICP contacts

Opps in CRM

Hit rate

Recruiting software

1 in 3

HR & payroll services

1 in 2

Economic analytics

1 in 8

Capital markets

231

1 in 16

A cold list converts fewer than 1 in 100vsLetterdrop: 1 in 3 on average, up to 1 in 2

PROOF

Real customers using Letterdrop to defend their top accounts, protect open opps, and intercept new deals.

Customer defense

We see our competitors trying to poach our top customers. As soon as we see anything suspicious, we dispatch the Account Manager immediately.

Sr Director of RevOps

Persona

Open opp protected

My AE didn't know the prospect's CEO was already talking to our competitor's salesperson. That's a fantastic signal, really powerful.

Director of Sales

DealMaker

New deal intercepted

I booked a meeting with Capital One from a single Letterdrop signal. A Fortune 100 account that wasn't even on our radar.

Enterprise AE

200-employee Enterprise Security Company

25%

meeting book rate on Competitor Signal outreach (customer average)

15 meetings/mo

booked per month for our best customers

Every lead comes with a play to run.

Signals drop into the tools you already use, each with a recommended play attached. No new process, no ramp. Your team knows exactly what to do the moment a lead lands.

Sales outreach

Reach out before they decide, without mentioning the competitor.

A buyer mid-evaluation doesn't need another pitch. Don't name who they're talking to. Lead with what makes you different and reframe what they should be evaluating on.

To: First name at Account · Re: before you decide

Hi First name, most teams evaluating category right now compare on the obvious feature. The thing that actually changes the outcome is your real differentiator.

Took 15 minutes to map how we'd handle their use case differently. Worth a look before you lock in a direction?

No competitor named. Leads with the reframe, not a feature war.

Marketing air cover

Throw a wrench in the competitor's deal.

While they evaluate, surround them. Stay present so you're top of mind the day they decide.

✉

Newsletter Drop them into a targeted nurture so your point of view shows up in their inbox during the eval.

◎

Ad retargeting Serve them ads across the web while they're actively comparing options.

★

Event & webinar invites Invite them to a dinner, webinar, or event to build the relationship the competitor can't.

Customer defense

Defend a customer before the renewal turns.

When a competitor starts courting one of your accounts, get ahead of it instead of finding out at renewal.

Alert the account owner The moment a competitor shows up on the account, the CSM or AM knows.

↻

Proactive check-in Send a value recap or roadmap preview before the renewal conversation starts.

★

Escalate top accounts Loop in an exec sponsor when a marquee customer is in play.

Every signal lands in Salesforce, HubSpot, Slack, Clay, Apollo, or Outreach with the play attached. Nothing new to set up.

PRICING

One booked meeting pays for the year

30-day pilot. Low risk to test.

Competitor Signal

Annual · with 30-day pilot

Starting at

$18.6k/year

Scales with your usage - enterprise plans available.

Usage based competitor tracking
Daily signals to your CRM
Salesforce + HubSpot sync
Outreach, Apollo, Clay sync
Slack + email alerts
Email address
Phone number
Claude MCP
Dedicated onboarding

Start your pilot → Calculate your ROI →

Probably not a fit if

You sell PLG-only with no outbound motion
Your top competitors combined have fewer than 30 sales reps
You can't win head-to-head bake-offs

SOC2 Type II

Deployed at public companies

AND THERE'S MORE

We don't just surface signals. We help you act on them.

Our AI agent builds the outreach strategy. Your reps get ready-to-go actions wherever they already work.

An AI agent that builds your outreach strategy

Ingests every signal and decides who needs to say what to whom. Handles multithreading, above-the-line and below-the-line strategies automatically.

⚡ Signal: Ramp evaluating Adyen

⚙ AI Agent decides strategy

Karen L., VP Finance

Personalized email: competitive positioning vs Adyen + ROI framing

Above the line

James T., Head of Payments

Technical comparison sequence: integration speed + API coverage

Below the line

Ready-to-go actions in your reps' morning queue

Signals land where your team already works. Salesforce, HubSpot, Apollo, Outreach, Slack, or a spreadsheet. No new tool to learn.

Today's competitive signals7 new

Email Karen L. at Ramp

Evaluating Adyen - send competitive positioning

Outreach

Call James T. at Ramp

Below-the-line - technical comparison

Salesforce

Email Lena P. at Figma

Evaluating Coda - send migration case study

HubSpot

SalesforceHubSpotApolloOutreachSlackClaySheets

YOUR PILOT

Quick to test.

No multi-month rollout. No complex implementation. Go or no-go at the end of month one.

Day 1

Day 10

Day 30

Setup

Tell us your top 3-5 competitors
Define your ICP and target titles
Tell us where to send leads (CRM, Slack, email)

First signals arrive

Real contacts evaluating your competitors start flowing
Signals land in your CRM with contact, competitor, and confidence
Your reps reach out while deals are still winnable

Go / no-go decision

Review meetings booked and pipeline generated
Decide whether to continue based on real results
Data gets better over time as we accumulate more signals

Low risk to test. You'll know if it works before you commit.

SOC2 Type II

Deployed at enterprises

Probably not a fit if

You sell PLG-only with no outbound motion
Your top competitors combined have fewer than 30 sales reps
You can't win head-to-head bake-offs

Start your pilot → How many deals could you intercept? →

Common questions

Is this a fit for my company?

Three things: 1. You have customers, open deals, or a market you want to defend. 2. Your competitors collectively have at least 30 sales reps. 3. You can win head-to-head bake-offs once you're in the room.

How is this different from 6sense, Bombora, or Common Room?

Those tools tell you which accounts are reading content in your category. That's account-level and lagging. Letterdrop names the specific buyer in your competitor's sales cycle in real time, because we track contacts and relationships forming, not articles being read.

How accurate are the signals, and how did you validate them?

Every signal ships with a confidence score, so your team works the strongest ones first. We also validated the data independently: across four test partners over one week, they cross-validated our leads against their own CRM and found that on average 1 in 3 was an active opportunity - an open deal, a winnable closed-lost, or a displaceable renewal. Because they counted only deals already in the CRM, the real rate is higher. Every other contact is still an ICP-fit prospect they're targeting.

Can my CSMs use this to defend top customers?

Yes. When a buyer at one of your top accounts starts a sales cycle with a competitor, we surface the contact and the stage. Your account team gets time to intervene before the renewal call goes sideways.

Can my AEs use this on open deals they're already working?

Yes. If a buyer in one of your open opps is also talking to your competitor, we surface it. Your AE can change the playbook (involve a champion, sharpen the proposal, escalate to executive) before the deal stalls.

How does this fit with my ABM motion or target account list?

We surface buyers your competitors are working today. Some will be on your target account list (you use the intel to reach out before they sign with someone else). Others won't be on the list yet but are about to spend money in your category. Your team adds them.

What does onboarding look like?

You share your top competitors, ICP, and tell us where to send leads on a 30-minute call. We show you real signals the next week. You're running daily alerts into your CRM within 10 days of signing. Very low lift to get started.

What do you integrate with?

We write leads to Salesforce, HubSpot, Clay, Slack, Apollo, Outreach, a Google Sheet, or send via webhook. Leads can be enriched and AI-filtered for relevance. SOC2 Type II certified, integrated into Salesforce at multiple public companies.

Stop losing deals you never knew existed.

On average, 1 in 3 leads we find are opps you can win. Start a 30-day pilot and see your own number the same week.

Book a demo → Watch video · 2 min

30-day pilot · Low risk to test

See your Competitor Signal ROI

Based on real customer benchmarks. Adjust the inputs to match your business.

Combined sales reps at your top competitors

Sum across your top 3–5 competitors (public team pages).Your average deal size (ACV) $ Your win rate vs competitors % Tip: these are pre-qualified buyers already evaluating your category. Plug in your head-to-head bake-off win rate, which is usually higher than your overall win rate.

Book a demo →

Assumes ~15% book rate on in-market signals, ~1% on cold outbound, ~4 cold meetings/week per BDR, $50/hr fully-loaded BDR cost.